仍有平台、博主“顶风”，“基金实时估值”悄转私域

Core Viewpoint - The recent incident involving Debang Fund's rapid capital inflow of 12 billion yuan has highlighted the chaotic internet marketing practices within the fund industry, prompting regulatory scrutiny on misleading tools like real-time valuation and ranking lists [1][19]. Group 1: Regulatory Response - Regulators have emphasized the need for fund sales institutions and third-party platforms to conduct self-examinations and remove misleading tools that could mislead investors [1]. - This is not the first regulatory action; in June 2023, regulators had already mandated the removal of real-time valuation features due to risks of significant discrepancies between estimated and actual net values [13][19]. - The case of Debang Fund serves as a catalyst for renewed regulatory focus on the potential harm caused by misleading valuation data and its impact on investor behavior [19][20]. Group 2: Market Dynamics - Since February, there has been a surge in posts sharing fund valuation tools on social media platforms, with some influencers directing followers to private groups for access [4][12]. - Some self-media accounts have begun selling real-time valuation software, with prices ranging from a few yuan to over ten yuan [4]. - Despite regulatory requirements to remove certain features, some platforms have continued to offer modified versions of these tools, indicating a reluctance to fully comply with regulations [9][10]. Group 3: Investor Behavior and Risks - The rapid dissemination of distorted valuation data through social networks can create herd behavior among investors, leading to irrational trading decisions [18]. - The discrepancy between real-time valuation and actual net value can mislead investors, as seen in the case of Debang Fund, where the reported real-time increase was significantly higher than the actual net value increase [19]. - There is a strong demand from investors for more data and tools to bridge the information gap, which may lead to further regulatory challenges as platforms seek to meet this demand while remaining compliant [16][22].