Obagi Medical Introduces New Lip Therapy Protocol Designed to Resurface, Replenish, and Protect

Core Insights - Obagi Medical has launched two new lip products, the Obagi Lip Therapy AHA + PHA Smoothing Micro-Peel and the Obagi Lip Therapy Soothe & Protect Lip Treatment SPF 30, as part of a targeted treatment protocol for lip care [1][2]. Product Details - The Lip Therapy protocol is designed for nightly rejuvenation and daily protection, focusing on the delicate lip area to improve texture, restore hydration, and protect against environmental stressors [2][5]. - The AHA + PHA Smoothing Micro-Peel features three resurfacing acids: Glycolic Acid, Lactic Acid, and Gluconolactone, along with Hyaluronic Acid and Argan Oil to enhance moisture retention and improve lip appearance [3][4]. - The Soothe & Protect Lip Treatment SPF 30 provides hydration and broad-spectrum sun protection, formulated with a plumping peptide complex, Calendula, Hyaluronic Acid, and Vitamin E to smooth fine lines and support the lip barrier [4]. Consumer Feedback - In consumer perception testing, a majority reported smoother, plumper, and more replenished lips immediately after application, with continued improvements in hydration and overall appearance within two weeks [5]. Company Background - Obagi Medical has over 35 years of experience in advanced skincare, initially recognized for its treatment of hyperpigmentation with the Obagi Nu-Derm® System, and is now the fastest-growing professional skincare brand in the U.S. as of 2024 [7]. Availability and Pricing - The Lip Therapy AHA + PHA Smoothing Micro-Peel is priced at $55, and the Soothe & Protect Lip Treatment SPF 30 is priced at $40, both available through professional channels and on Obagi.com starting February 3rd [6].