RITZ® Crackers Delivers a Salty Slice of Paradise in Its Big Game Comeback

"The Big Game is the moment where culture, entertainment, and sports collide on the biggest stage," said Steven Saenen, Category President, Savory Snacking. "We continue to evolve RITZ Crackers into a modern, culture-shaping brand built for today's shared moments. Our Big Game creative anchors in what people love about our product - its deliciously salty and buttery flavor - and uses humor, heart, and signature saltiness to show how RITZ brings everyone together, even the saltiest, inviting a new generation ...