Hershey(US:HSY) Prnewswire·2026-02-03 15:00Core Insights - The Hershey Company is launching new products for the Easter season, including Jolly Rancher Gummies Fruity Mix and expanded sizes of popular items like Cadbury and Reese's [1][2][3] Product Offerings - New Jolly Rancher Gummies Fruity Mix features a cheerful assortment with five shapes: egg, chick, bunny, butterfly, and flower, combining fruity flavors like peach and pineapple with classic favorites [5] - Reese's Peanut Butter Mini Eggs are now available in a new King Size, while Cadbury Mini Creme Egg and Mini Caramel Egg are offered in new stand-up shareable pouches [4][10] - Hershey's Kisses Harry Potter Butterbeer Flavor is introduced in a new stand-up shareable pouch, appealing to fans of both the franchise and seasonal treats [7][10] Market Position - Hershey is recognized as a multi-year category leader in Easter sweets, with strong consumer favorites like Reese's and Cadbury [2][6] - The company emphasizes the importance of variety and convenience in its Easter assortments, catering to family celebrations and egg hunts [7][10] Company Overview - The Hershey Company generates over $11.2 billion in annual revenues and has a portfolio of more than 90 brand names, including iconic products like Hershey's, Reese's, and Jolly Rancher [8] - The company has a commitment to ethical and sustainable operations, with a focus on community support and education initiatives [9]