代表委员话开局｜寒露：讲好四川故事 让世界从“知晓熊猫”到“向往四川”

Core Viewpoint - The Sichuan cultural tourism sector aims to enhance its integration and development through a strategic plan called "1155," focusing on building the Bashu cultural tourism corridor and promoting the "Beautiful Tianfu, Leisurely Sichuan" brand [1][3]. Group 1: Development Strategies - The first strategy involves revitalizing cultural heritage by using modern technology to connect the past and present, allowing ancient IPs to resonate with contemporary audiences [3]. - The second strategy emphasizes creating immersive natural experiences, utilizing digital tourism tools like VR to make distant attractions like Jiuzhaigou accessible to global audiences [3]. - The third strategy focuses on promoting creative IPs internationally, supporting local film, music, animation, and design to establish contemporary cultural symbols that reflect Sichuan's creativity [3]. - The fourth strategy aims to share lifestyle philosophies, showcasing the leisurely and balanced way of life in Sichuan through various media formats, making "leisure" a shared and desirable value [3]. - The fifth strategy advocates for enhanced international cooperation, encouraging global teams to engage with Sichuan's culture, thereby amplifying the appeal of "Leisurely Sichuan" as a resonant lifestyle aesthetic [3].