Cracker Barrel's new dining rule is not actually new, it says
Cracker BarrelCracker Barrel(US:CBRL) Fastcompany·2026-02-03 20:41

Core Insights - Cracker Barrel's policy requiring employees to dine at its restaurants while traveling for business is not new, contrary to recent reports, and aims to limit reimbursement for alcoholic beverages [1][1][1] Financial Performance - Cracker Barrel's first quarter fiscal 2026 earnings missed expectations, with total revenue at $797.2 million, a decrease of 5.7% compared to the same quarter last year [1][1][1] - Same-store restaurant sales fell by 4.7% year-over-year, while comparable store retail sales declined by 8.5% [1][1][1] Customer Response - The company faced backlash over a recent rebranding effort that included changes to its logo and dining environment, which did not resonate well with longtime customers [1][1][1] - Following negative feedback, Cracker Barrel decided to revert some of its rebranding changes, including maintaining the original logo [1][1][1]