VIDAA Selects Amdocs MarketONE to Power a New Generation of OTT Subscription and Streaming Bundles on Smart TVs

Core Insights - Amdocs has been selected by VIDAA to provide its MarketONE platform for upcoming OTT subscription and streaming bundles [1] - This collaboration aims to enhance consumer access to both standalone and bundled OTT services directly on VIDAA-equipped Smart TVs [1] Company Overview - Amdocs is a leading provider of software and services specifically tailored for communications and media companies [1] - VIDAA is recognized as one of the fastest-growing Smart TV platforms globally [1] Industry Implications - The partnership between Amdocs and VIDAA signifies a strategic move towards improving TV-centric discovery and commerce in the OTT space [1] - This initiative is expected to streamline the user experience for consumers seeking OTT content, potentially increasing subscription uptake [1]