MediaCo's EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth
Core Insights - EstrellaTV, a division of MediaCo Holding Inc., has shown significant growth in January 2026, marking its fourth consecutive month of year-over-year prime time growth among Adults 18–49 [1] - The network has achieved a remarkable +46% increase in prime time viewership, the highest percentage gain among all major Spanish-language broadcasters [1] Company Performance - EstrellaTV is currently the fastest-growing Spanish-language television network, solidifying its competitive position in the market [1] - The growth trend indicates a strong momentum for EstrellaTV as it continues to attract a larger audience in the prime time slot [1]