1月数码和智能产品购新补贴超1500万台

Core Insights - The effects of the 2026 appliance trade-in and digital and smart product subsidy policy are gradually becoming evident [1] Sales Performance - In January, sales of six categories of home appliances and four categories of digital and smart products exceeded 15 million units, with sales revenue nearing 59 billion yuan [1] - Offline sales accounted for nearly 80% of total sales, showing a year-on-year growth of approximately 20% [1] Product Trends - Green and smart products are gaining popularity, with online sales of first-level energy-efficient water heaters and televisions increasing by 35.7% and 28.9% year-on-year, respectively [1] - Mid-to-high-end smartphone models now represent over 70% of sales [1] - Smart glasses have been included in the subsidy program for the first time this year, achieving sales revenue of 7.197 million yuan [1]