“非洲手机之王”传音去年净利预计“腰斩”

Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," is facing significant challenges due to rising supply chain costs and intensified market competition, leading to a projected net profit decline of approximately 54.11% for 2025 compared to the previous year [1][2]. Financial Performance - The company anticipates a net profit attributable to shareholders of around 2.546 billion yuan for 2025, a decrease of about 3.003 billion yuan year-on-year [1][3]. - Expected total revenue for 2025 is approximately 65.568 billion yuan, down about 4.58% from 68.715 billion yuan in 2024 [3]. - The net profit excluding non-recurring items is projected to be around 1.904 billion yuan, reflecting a significant reduction of approximately 58.06% compared to the previous year [3]. Market Challenges - The decline in profitability is attributed to increased costs of components, particularly storage chips, which have seen price hikes due to a "super cycle" in the semiconductor industry [4]. - Despite maintaining over 40% market share in the African smartphone market, Transsion is facing heightened competition from Chinese brands like Xiaomi, Honor, and OPPO, which are increasing their presence in Africa [4]. Strategic Responses - To counteract market pressures, the company has increased its marketing and R&D expenditures, further impacting profit margins [4]. - Transsion is also dealing with multiple patent infringement lawsuits from major tech companies, adding to its operational challenges [5]. - In response to these pressures, the company has submitted an application for an IPO on the Hong Kong Stock Exchange, aiming to enhance its capital base and address global competition [7].