一边狂开13店，一边被骂“卖大路货”：山姆的严选去哪了？

Core Viewpoint - Sam's Club is accelerating its expansion in China, planning to open 13 new stores by 2026, indicating a shift from first-tier cities to county markets [1][6] Group 1: Expansion Strategy - Sam's Club recently held a grand opening in Kunshan, Shanghai, as part of its aggressive expansion strategy [1] - The company aims to achieve a sales target of 200 billion yuan by 2026, necessitating rapid new store openings and customer acquisition [6] Group 2: Customer Sentiment - There has been a noticeable shift in customer sentiment, with many members expressing dissatisfaction over the increasing presence of common brands in stores, questioning the value of their membership [3][5] - Long-time members feel that the unique "selection spirit" of Sam's Club has diminished, as they now see products that are widely available in convenience stores [5][9] Group 3: Supply Chain and Product Selection - The rapid expansion has led to supply chain pressures, causing Sam's Club to relax its product selection standards, which previously focused on exclusive and high-quality items [7] - The introduction of more standardized and easily replicable brands has raised concerns about the loss of the original value proposition that attracted loyal customers [7] Group 4: Marketing and Brand Identity - Sam's Club has started adopting internet marketing strategies, such as promotional pop-ups and live-streaming sales, which may undermine its core value of providing a hassle-free shopping experience [9] - The company needs to regain the trust of its members by focusing on high-quality product offerings rather than merely expanding its store count [10]