又是80后，扛起了过去一年杭州楼市的半边天

Core Insights - The average age of second-hand home buyers in Hangzhou has increased to 37.5 years in 2025, up 0.6 years from 2024 and 3.4 years from 2017, indicating a shift in the demographic profile of home buyers [1][3] - The proportion of buyers aged 35-45 has risen to 34.1%, while those aged 25-30 and below have decreased to 25.6%, with the 25-30 age group dropping by 13.8% since 2017 [3] Group 1: Changing Buyer Demographics - Young buyers are increasingly hesitant to purchase homes due to job and income uncertainties, leading them to prioritize consumption and self-improvement over homeownership [4][5] - The average marriage age for young people has risen to 32.3 years in Hangzhou, contributing to the delay in home buying decisions [5] - In contrast, buyers aged 35 and above are more decisive, with nearly 30% of this group making purchases after just one viewing [6] Group 2: Preferences of Older Buyers - The primary buyers in the 35+ age group are often those who have accumulated wealth and have a pressing need to upgrade their living situations due to family and space requirements [6][7] - Popular areas for this demographic include Lin'an, Future Technology City, and Qianjiang Century City, with a preference for newly built or recently renovated homes [8][10] Group 3: Market Trends and Preferences - There is a notable shift in housing preferences, with a decrease in demand for small apartments (under 60㎡) and an increase in larger homes (90㎡ and above), particularly among buyers aged 35 and older [12][13] - The market is seeing a decline in interest for older, less desirable properties, while demand for larger, newer homes in suburban areas is on the rise [14][15]