TENCENT(HK:00700) Xin Lang Cai Jing·2026-02-04 04:03Core Insights - Tencent is set to relaunch "QQ Classic Farm" on February 6, following a temporary shutdown on February 2, with all game data from the testing period being permanently cleared [1][4] - The game will offer a 200% diamond rebate for in-game purchases made during the testing phase, along with special gifts and exclusive avatar frames for participants [1] Group 1: Game Overview - "QQ Farm" is a simulation game launched by Tencent in May 2009, allowing players to grow crops and raise animals, which became a cultural phenomenon with a peak of 120 million concurrent users [3] - The nostalgia surrounding the game has sparked significant online discussions, with many users reminiscing about their experiences of "stealing vegetables" and the joy it brought [3] Group 2: Market Trends - The return of classic games aligns with the rising trend of nostalgia in the gaming industry, appealing to younger audiences who resonate with the concept of "returning to youth" [4] - The casual gaming segment is projected to generate substantial revenue, with Sensor Tower reporting that in-app purchase revenue for casual games will see the highest growth among all mobile game categories in 2024 [4] Group 3: Company Strategy - Tencent's CEO, Ma Huateng, emphasized the importance of leveraging AI to rejuvenate classic products like QQ Farm, highlighting the company's focus on user feedback [4]