抢抓春节消费契机 “新‘国补’+新场景”带动消费升温激活经济“热”引擎

Group 1 - The core viewpoint of the articles highlights the surge in consumer demand for home appliances and digital products in Shandong Dezhou, driven by government subsidies and policies aimed at stimulating consumption [1][3] - The subsidy program covers two main categories: home appliances (including refrigerators, washing machines, televisions, air conditioners, water heaters, and computers) and digital products (such as smartphones, tablets, smartwatches, and smart glasses), with a subsidy rate of 15% of the final sales price and a cap on individual item subsidies [3] - In Zhengzhou, various scenic spots are capitalizing on the upcoming Spring Festival by creating diverse consumption scenarios to enhance the festive atmosphere for residents and tourists [3][4] Group 2 - A movie-themed scenic area in Zhengzhou is preparing for the Spring Festival by installing over ten thousand decorative lanterns, including custom gourd-shaped red lanterns, to attract visitors [4][6] - A cultural and tourism street transformed from an old factory is hosting a lively Spring Festival market featuring a variety of unique products, including traditional crafts and local delicacies, with over 300 stalls planned for the event [4][6] - A drama-themed park's intangible cultural heritage experience center is innovating its cultural products around the Year of the Horse theme, with over 6,000 unique items and a stock increase of 2 to 3 times for the Spring Festival, totaling over 100,000 pieces [8]