Atour Lifestyle (US:ATAT) Sou Hu Wang·2026-02-04 05:26Core Viewpoint - Atour Group has launched a new "Price Drop Refund and Price Guarantee" membership protection mechanism to enhance consumer confidence and simplify hotel booking during the peak travel season around the Spring Festival [1][4]. Group 1: Membership Protection Mechanism - The new protection applies to all Atour hotel brands nationwide, requiring full payment through official channels like the Atour APP, WeChat, or Alipay [4]. - The "Price Drop Refund" feature automatically refunds members if the room price drops before 6 PM on the day of check-out, ensuring a hassle-free experience [4]. - If members find a lower price on other OTA platforms after booking, they can claim a refund of three times the price difference in Atour consumption points within seven days after check-out [4]. Group 2: Consumer Experience and Market Impact - The new policy aims to alleviate consumer anxiety over price fluctuations and restore trust in the accommodation industry [5][8]. - As of September 30, 2025, Atour has over 108 million members, indicating a strong customer base [8]. - The company plans to enhance service offerings during the Spring Festival, including various unique services and partnerships to improve overall travel experiences [8].