为“情绪价值”买单：让服务“新供给”呵护情绪消费“新刚需”

Group 1 - The core trend in the consumer market is the increasing importance of "emotional value" as a reason for purchasing, moving beyond just the basic functionality of products [1][3] - In Jingdezhen, traditional ceramics are being combined with contemporary emotional elements, leading to a surge in sales of products that resonate with workplace humor and stress relief [1][3] - The immersive experience offered in workshops, where visitors can create ceramics and receive one-stop firing and mailing services, enhances the overall consumer experience and significantly boosts local tourism revenue [3] Group 2 - There is a clear policy framework supporting these micro-innovations, as outlined in the "Special Action Plan to Boost Consumption" issued in 2025, which emphasizes integrating traditional culture into product design and supporting the development of original intellectual property brands [5] - The "14th Five-Year Plan" suggests expanding the supply of quality consumer goods and services, promoting deep integration of culture and tourism, and leveraging culture to empower economic and social development [5] - The driving force of consumption is shifting from "cost-performance ratio" to "emotional value ratio," with new supply and experiences built around consumer desires contributing to high-quality economic development [5]