微信公关总监：用户体验第一 一视同仁 “我发起疯来自己都打”

Core Viewpoint - Tencent's Yuanbao App has adjusted its sharing mechanism to "password red envelopes" after WeChat blocked sharing links, in response to user complaints about excessive marketing and disruptive behavior during the Spring Festival [2][10]. Group 1: User Experience and Feedback - Users reported that Yuanbao's red envelope sharing led to spam-like behavior in WeChat groups, disrupting social interactions and causing frustration among group members [10]. - The WeChat Safety Center highlighted that users complained about Yuanbao's marketing tactics, which included incentivizing users to share links excessively, thereby disturbing the platform's ecosystem and user experience [10]. - Some users expressed their dissatisfaction on social media, stating that their group chats were overwhelmed with red envelope tasks, likening it to spam [10]. Group 2: Company Response and Adjustments - In light of user feedback, Yuanbao announced it is urgently optimizing its sharing mechanism to enhance the user experience for red envelope activities [10]. - The company is currently running a campaign offering 1 billion cash red envelopes through the Yuanbao App, which can be shared with WeChat and QQ friends [10]. - Yuanbao's adjustments aim to ensure that the red envelope experience does not interfere with social interactions on WeChat [10].