Sou Hu Cai Jing·2026-02-04 07:05Core Viewpoint - The Pokémon Company faced significant backlash after announcing a card experience event at Yasukuni Shrine, leading to the cancellation of the event and the removal of related products from major retailers like Uniqlo and Li Ning [1][4]. Group 1: Company Response - The Pokémon Company issued an apology and removed the event announcement after receiving feedback, stating they would strengthen their review processes to prevent similar issues in the future [1]. - Despite the apology, the negative impact on the brand persisted, with many consumers expressing disappointment and vowing to boycott Pokémon-related products [4][5]. Group 2: Market Reaction - Following the controversy, Pokémon-themed products were swiftly removed from e-commerce platforms, including Uniqlo and Li Ning, indicating a strong market reaction to the incident [1][4]. - Retail staff confirmed that all Pokémon-related items were taken off the shelves, and there was uncertainty about whether they would be restocked [4]. Group 3: Consumer Sentiment - Consumers expressed strong dissatisfaction with the Pokémon Company's actions, highlighting the importance of historical and political sensitivity, especially in a significant market like China [4][5]. - The incident raised concerns about the potential impact on young audiences' historical understanding, with calls for cultural IPs to maintain historical integrity [5].