“新年俗”“新年货”圈粉海外游客 “到中国过春节”成为时髦新风尚

Group 1 - The trend of foreign tourists visiting China during the Spring Festival is on the rise, with a focus on cultural experiences and festive atmosphere [1] - In January 2026, over 160,000 foreign visitors are expected to pass through Shenzhen Airport, marking a year-on-year increase of over 59.2%, with inbound foreign visitors increasing by over 67.9% [3] - During the Spring Festival travel period, approximately 820,000 people are anticipated to enter and exit through Shenzhen Airport, with around 7,100 flights scheduled [5] Group 2 - Foreign tourists express their enjoyment of Chinese culture, cuisine, and history, with popular spots including Huaqiangbei, known as "China's Electronics First Street" [6][8] - A sales manager at a tech store in Huaqiangbei reports that foreign customers account for about 50% of weekend sales, particularly for products like drones and action cameras [12] - The topic of "becoming Chinese" has gained popularity overseas, with many foreign tourists visiting Foshan to experience traditional New Year customs derived from provincial intangible cultural heritage [14] Group 3 - Activities during the Spring Festival in Foshan include traditional events like lion dances, with English-speaking guides provided to enhance the experience for foreign visitors [18] - A restaurant in Foshan is attracting foreign tourists with a blend of traditional and creative Cantonese dishes, and special events like lion dance blessings during the Spring Festival [20] - Data from travel platforms indicates a significant surge in the inbound tourism market during the 2026 Spring Festival, with flight bookings from foreign tourists increasing by over 400% in the last two weeks, and bookings from Argentina rising by over nine times [23]