Family offices shun crypto despite hype, with 89% holding no digital assets: JPMorgan Private Bank

Core Insights - The majority of global family offices do not invest in cryptocurrency, with 89% having no exposure to it, as per JPMorgan Private Bank's 2026 Global Family Office Report [1][3] - Traditional hedges like gold are also largely avoided, with 72% of family offices reporting no gold exposure [1] - Despite the current geopolitical risks, family offices are opting for other investment strategies to hedge their portfolios [2] Investment Trends - A small percentage, 17%, of wealthy families indicated that they would prioritize cryptocurrency and digital assets in the future, but this is significantly overshadowed by the 65% who plan to invest in AI [3] - On average, family offices allocate about 75% of their assets to public equities and alternative investments, with a focus on U.S. large-cap equities and drawdown funds in private investments [4] Research Methodology - The report is based on interviews with 333 family offices across 30 countries, with an average net worth of participants being $1.6 billion [4] - The findings reflect a collaboration with sophisticated family offices, emphasizing the depth of the research conducted [5]