Core Viewpoint - The company, Lanzhou Manor Pasture Co., Ltd., is actively expanding its market presence through innovative marketing strategies and product offerings, while also contributing to rural revitalization efforts in China [2][4]. Group 1: Company Overview - Lanzhou Manor Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, fermented milk, and various liquid dairy products under brands such as "Manor Pasture," "Holy Lake," and "Oriental Fresh Manor" [2][9]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4][9]. - As of September 30, the company reported a revenue of 629 million yuan, a year-on-year decrease of 3.10%, and a net profit attributable to shareholders of -48.44 million yuan, an increase of 59.08% year-on-year [9]. Group 2: Market Strategy and Performance - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes to promote new products and enhance market expansion and terminal sales [2][3]. - It has established a strong market presence in the northwest region of China, achieving a market share of 20% in Gansu and Qinghai provinces, focusing on quality and safety in its product offerings [3]. - The company has also developed online sales channels for local specialty products and utilized KOLs and live streaming for extensive promotion, significantly increasing brand awareness and product search volume [2][3]. Group 3: Rural Revitalization Efforts - As a national-level agricultural industrialization leading enterprise, the company actively supports rural revitalization policies by engaging in various initiatives that enhance farmers' income, such as logistics agreements and order-based procurement models [4]. - The company promotes rural income growth through land leasing and employment opportunities for local farmers [4].
庄园牧场涨2.13%,成交额1.77亿元,近3日主力净流入1202.40万