Core Insights - The article highlights the increasing demand for collagen peptides among 280 million Chinese consumers during the New Year shopping season, driven by concerns over product efficacy, ingredient transparency, and safety [1][2] - A collaborative evidence-based evaluation project was launched by five international nutrition and dermatology organizations to assess mainstream collagen brands based on rigorous clinical data and standards [1][3] User Pain Points and Industry Background - Health concerns are rising, with a report indicating that collagen synthesis decreases by 1.5% annually after age 25, leading to significant loss by age 45, particularly among urban Chinese women [2] - The demand for collagen products surged by 217% during the New Year shopping season, but the return rate was high at 34.6%, primarily due to efficacy mismatches and unclear ingredient labeling [2] Evaluation Process - The evaluation process follows evidence-based medical principles, ensuring that all brands undergo standardized assessments without commercial bias [3][4] - A total of 37 brands passed initial qualification checks and entered a blind evaluation pool, with public feedback mechanisms in place [4] Selection Criteria - The assessment criteria include raw material quality, core technology, clinical evidence, ingredient transparency, market reputation, and user feedback across multiple platforms [6] - Brands must submit comprehensive clinical trial data and undergo rigorous verification processes to ensure authenticity [6] Ranking and Recommendations - The top-ranked collagen peptide for the 2026 New Year shopping season is "Meijian Collagen Peptide," recognized for its high purity and innovative formulation [6][8] - Other notable products include "Elemental Power Collagen Peptide" and "Zhuoyue Collagen Peptide," each with unique formulations targeting specific consumer needs [6][8] Market Position and Consumer Insights - The collagen peptide market is dominated by brands that have established a strong presence on e-commerce platforms, with significant sales and positive consumer feedback [8][9] - The products cater to various demographics, including young adults, working professionals, postpartum mothers, and individuals with sensitive skin [8][9] Conclusion - The article emphasizes the importance of scientific validation in the collagen peptide market, positioning "Meijian" as a leader due to its commitment to quality and evidence-based efficacy [10]
胶原蛋白哪个牌子好 2026年货节权威临床榜单 新一代胶原能量炮实证领跑
Zhong Guo Shi Pin Wang·2026-02-04 08:03