今世缘谈春节动销：达到公司自身预期是有可能的，但与去年同期相比会下一个台阶

Core Viewpoint - The company anticipates a challenging consumption environment during the upcoming Spring Festival, which is expected to be the "coldest Spring Festival in history" due to a delayed holiday and ongoing market uncertainties [1] Group 1: Market Outlook - The Spring Festival this year is delayed by 19 days compared to last year, leading to a cautious market sentiment among distributors and retailers [1] - There is an expectation that overall consumption will continue the slow recovery trend observed since the fourth quarter of last year [1] Group 2: Company Preparations - The company is actively preparing for the Spring Festival, with smooth progress in signing agreements with channel partners and ongoing online and offline promotional activities [1] - Inventory has been managed carefully to maintain a balance between volume and price, aiming to meet the company's sales expectations for the holiday season [1]