Paysafe Research: Half of Super Bowl Fans to Bet in Regulated North American Markets

Core Insights - 51% of fans in U.S. states and Canadian provinces with regulated sports-betting plan to bet online for Super Bowl LX, indicating a strong interest in legal betting [1] - California, Texas, and Alberta show significant appetite for legal wagering, with 52% of fans interested in betting on future Super Bowls [2] - The Super Bowl LX is projected to generate a record $1.71 billion in legal wagers from the U.S. market alone, presenting a substantial growth opportunity for North American online sportsbooks [8] Payment Preferences - Among fans in regulated markets, 59% plan to place bets on game-day, with 27% expecting to wager more than usual; brand trust and streamlined payouts are the top criteria for choosing online sportsbooks [3][4] - Payment methods are crucial, with 43% of bettors preferring debit cards and 42% favoring digital wallets; credit cards remain a preference for 33% overall, with higher preferences in specific states [5] - Established local payment methods like Venmo and Interac e-Transfer are expected to be available at cashiers, with 20% of bettors anticipating their favorite local payment method [6] Customer Retention - Over a quarter of bettors expect to wager more than normal, highlighting a short-term revenue opportunity; however, retaining customers long-term is essential, with 84% of bettors likely to switch brands if the payment experience is poor [7] - In unregulated markets like California, Texas, and Alberta, fans prioritize payment factors such as fast payouts and rapid deposits when selecting a sportsbook [8]