业绩扭亏路上CEO失联，高鑫零售转型关键期再遭变数

Core Viewpoint - The unexpected disappearance of CEO Li Weiping poses new uncertainties for the transformation of Gao Xin Retail, which is currently seeking to shift towards community retail amidst ongoing losses in the traditional supermarket sector [2][3]. Company Situation - Gao Xin Retail's board announced that they could not contact CEO Li Weiping, who had only been with the company for about two months since joining on December 1, 2025 [2]. - Li Weiping's previous experience at Hema, where he held several key positions, was expected to contribute positively to Gao Xin Retail's strategic planning and business development [3]. - The company reported a revenue of 30.502 billion yuan for the first half of the 2025 fiscal year, a decrease of 12.1% year-on-year, and a net loss of 123 million yuan, compared to a profit of 206 million yuan in the same period the previous year [3]. Transformation Strategy - Gao Xin Retail is undergoing a significant transformation, focusing on community retail as part of a broader industry trend initiated by competitors like Yonghui Supermarket and Wumart [5]. - The company aims to create a retail model that balances experience and efficiency within a three-kilometer radius, planning to eliminate inefficient stores and transition to community life centers [5]. - The introduction of "front warehouses" as a key development area marks a shift in strategy, allowing for rapid delivery of fresh and fast-moving consumer goods [5]. Operational Impact - Despite Li Weiping's disappearance, Gao Xin Retail stated that its operations remain normal and that the chairman, Hua Yuneng, is overseeing management to ensure stability [4]. - New retail expert Bao Yuezhong believes that the impact of Li Weiping's absence will be minimal, as the company is a leading player in the supermarket sector [4][7]. - The recent opening of a new Dailunfa Supermarket in Dongying, which features a modern retail approach, has received positive market feedback, indicating that the transformation efforts are still progressing [6][7].