专访博鳌“2025年度行业优秀企业家”、凡人时尚董事长鲁燕

Core Insights - The article highlights the journey of Fan Ren Fashion, a private enterprise in the fashion industry, which has been operating for 31 years and is recognized for its innovative practices and resilience in the face of market changes [1][2]. Company Overview - Fan Ren Fashion is described as a fashion ecological group focused on providing high-quality, diversified lifestyle products, with a vision to become a century-old enterprise serving global markets [2]. - The company has evolved from a single store to a multi-brand entity, including brands like Fan Ren Studio, CBB, MortalPark, and FORREAL 1974, with nearly 100 stores nationwide and over 7 million followers [2]. Strategic Transformation - In 2021, the company established a second headquarters in Guangzhou and initiated a "second track investment strategy," expanding into non-fashion sectors such as technology, psychology education, and cultural creativity [4]. - The shift from selling products to selling emotional experiences is emphasized, with the upcoming CHERIE&CHEREE store in Beijing set to launch in May 2026, focusing on emotional value and consumer engagement [4][5]. Team and Culture - The company’s success is attributed to its core team and a strong company culture encapsulated in a 16-character motto emphasizing simplicity, directness, sincerity, enthusiasm, boldness, meticulousness, wisdom, and action [6]. - The team has adapted to market changes by integrating younger employees into core roles while retaining the entrepreneurial spirit of older staff [5][6]. Future Outlook - The primary goal for 2026 is the successful launch of the CC store in Beijing, which aims to redefine consumer experiences through innovative retail models and quality supply chain integration [8]. - The company plans to continue incubating new brands and expanding into international markets, leveraging China's supply chain advantages [9]. - The founder expresses confidence in the Chinese market and the company's ability to navigate challenges, emphasizing a commitment to steady progress towards becoming a century-old enterprise [9].