Apple(US:AAPL) 智通财经网·2026-02-04 11:00Core Insights - The global tablet market is projected to recover in 2025, with a year-on-year shipment increase of 9.8%, reaching 162 million units [1][3] - The Central and Eastern Europe region is expected to be the fastest-growing market in 2025, followed by the Asia-Pacific region [1] - Despite a slight decline in North America, all regions except North America are anticipated to achieve double-digit growth [1] Market Performance - In Q4 2025, global tablet shipments are expected to reach 44 million units, marking a 10% year-on-year increase [6] - Apple leads the market with iPad shipments of 19.6 million units, a 16.5% increase, driven by strong demand for the iPad Air and M5 chip-equipped iPad Pro [6][7] - Samsung ranks second with 6.4 million units shipped, experiencing a 9.2% decline due to overall market slowdown [6][7] - Lenovo shows the fastest growth among major manufacturers, with shipments of 3.9 million units, a 36% increase [6][7] - Huawei and Xiaomi follow with shipments of 3 million and 2.8 million units, reflecting year-on-year increases of 14.8% and 10.1%, respectively [6][7] Future Outlook - The tablet market is expected to face increasing pressure in 2026, with manufacturers needing to balance competitiveness and profitability amid potential disruptions in the memory market [3] - Growth opportunities are likely to be limited, focusing on high-end and flagship model refresh cycles in developed markets, as well as education demand supported by public sectors in emerging markets [3] - Manufacturers are anticipated to shift their product positioning and marketing strategies, emphasizing tablets as central devices within ecosystems, incorporating cross-operating system functionalities and AI-driven experiences [3]