CBC(SH:600132) Zheng Quan Ri Bao·2026-02-04 11:44Core Viewpoint - Chongqing Brewery demonstrates resilience and vitality in a challenging market environment, achieving stable growth in sales, revenue, and profit while focusing on product structure optimization and operational improvements [2]. Group 1: Performance Metrics - In 2025, Chongqing Brewery's sales increased by 0.68% year-on-year, outperforming the industry average, while the overall beer production in China declined by 1.1% [2]. - The company reported operating revenue of 14.722 billion yuan, a year-on-year increase of 0.53%, and a net profit attributable to shareholders of 1.231 billion yuan, reflecting a growth of 10.43% [2]. Group 2: Strategic Initiatives - Under the "Jia Su Yang Fan" strategy, the company actively responded to external changes by optimizing product structure, accelerating new product launches, and expanding non-traditional beverage channels [2]. - In 2025, Chongqing Brewery launched over 30 new products, including craft beers and flavored sodas, to meet diverse consumer needs and enhance product offerings [3]. Group 3: Marketing and Brand Strategy - The company has a diverse brand portfolio that includes both local and international brands, catering to various consumer scenarios [3]. - Chongqing Brewery is enhancing brand experiences by integrating with high-frequency consumption scenarios such as sports events and popular entertainment, thereby stimulating consumer engagement [3]. Group 4: ESG Commitment - The company is advancing its "Together Towards and Beyond Zero" ESG plan and has received an "AA" rating from MSCI ESG for two consecutive years, the highest rating among A-share food and beverage companies [3].