聚焦高质量发展｜打造新场景 扬州以新春盛会激活消费新动能

Core Insights - The article highlights the vibrant atmosphere in Yangzhou as it prepares for the upcoming Spring Festival, emphasizing the city's efforts to boost consumer spending through various cultural and commercial activities [1][3]. Group 1: Consumer Activities and Events - Yangzhou is hosting over 150 cultural tourism activities and more than 130 commercial promotions from January 24 to March 29, aiming to attract visitors and enhance local consumption [1]. - The "Come to Yangzhou for the New Year" campaign features over 200 specialty stalls and 160 merchants, offering local products and a total of 237 million yuan in subsidies to citizens and tourists [1]. - The city is promoting a diverse range of activities, including four major cultural exhibitions and 21 performances during the Spring Festival, integrating culture, performance, and commerce [3]. Group 2: Transportation and Accessibility - Yangzhou's transportation network is well-connected, making it accessible for tourists, with high-speed trains from Shanghai taking only two hours [3]. - The city has extended its transportation services to rural areas, enhancing consumption opportunities in these regions [3]. Group 3: Government Policies and Incentives - The "Yue Purchase Yangzhou New Year Products" campaign features nearly 160 merchants offering a variety of goods, supported by government subsidies such as "spend 100 get 40 off" [5][7]. - Various policies are in place to enhance the consumer experience, including free access to national A-level scenic spots for students and special offers for tourists during the Spring Festival [7]. - The government has implemented measures to support the restaurant industry, creating a platform for seamless dining experiences and integrating multiple payment options [7]. Group 4: Service Quality and Visitor Experience - Yangzhou is enhancing its service quality with initiatives like free public transportation for tourists and open access to government canteens, creating a welcoming environment [8][10]. - The city has established 70 volunteer service points to assist tourists, providing guidance and support throughout their visit [10]. - The combination of refreshed experiences, targeted policies, and warm services is driving the consumption market in Yangzhou, making it an attractive destination for visitors [10].