新华访谈｜徐卫国代表：挖掘产业融合发展潜力 助推黑龙江消费提质升级

Core Viewpoint - The dialogue emphasizes the integration of organic agriculture with commercial consumption through the "front store, back field" model to enhance consumer quality and upgrade shopping districts in Heilongjiang Province [1][5]. Group 1: Experience and Insights - The most memorable experience for the company in the past year was participating in the 9th Harbin Winter Games, where it was responsible for the supply of athlete food, adhering to international standards and showcasing high-quality organic products from Heilongjiang [5]. - This experience highlighted the importance of service quality and regional characteristics in driving consumption upgrades, reinforcing the need for a focus on "specialization" and "high quality" in the local economy [5]. Group 2: Business Practices and Innovations - The company is addressing traditional shopping district pain points by promoting high-quality integration of primary, secondary, and tertiary industries, suggesting infrastructure improvements and diversifying operational models [6]. - The "front store, back field" model is being utilized to connect organic agriculture with shopping districts, establishing organic food sections in stores to provide direct supply from agricultural bases [6][7]. Group 3: Leveraging Ice and Snow Economy - The company plans to capitalize on the ice and snow economy by upgrading shopping district offerings, including creating ice and snow cultural stores and promoting nighttime consumption with local cuisine [8]. - It aims to establish a new consumption landmark by integrating European cultural elements with ice and snow features, focusing on wedding-related services and experiences [8]. Group 4: Supporting Small and Medium Enterprises - The company is committed to supporting small and medium-sized businesses by creating a shared supply chain platform, facilitating procurement, and establishing production and sales connections [10]. - It is exploring financial solutions to alleviate financing difficulties for merchants, including credit loans and logistics cost reductions, to foster a collaborative ecosystem within the shopping district [10]. Group 5: Corporate Philosophy and Values - The company embodies the "Dragon Business Spirit," which emphasizes commitment to the local community, integrity, practicality, innovation, and social responsibility [11]. - It aims to contribute to the modernization of Heilongjiang by leveraging its strengths, maintaining integrity, and actively participating in community development [11].