1月份消费品以旧换新相关商品销售额超925亿元

Core Insights - The core viewpoint of the article highlights the positive impact of the consumption upgrade policy, which has led to significant sales growth in various sectors, particularly in the home appliance and digital product markets [1] Group 1: Policy Impact - In January, the consumption upgrade policy benefited 16.13 million people, resulting in sales of 92.56 billion yuan in automobiles, home appliances, digital, and smart products [1] - The policy has been fully implemented by 2026, with effects gradually becoming evident [1] Group 2: Sales Growth - Offline sales of home appliances, digital, and smart products saw nearly 80% growth in January, with a year-on-year increase of approximately 20% [1] - The sales of energy-efficient water heaters and televisions online increased by 35.7% and 28.9% year-on-year, respectively [1] Group 3: Consumer Trends - Mid-to-high-end smartphone models accounted for over 70% of sales [1] - Smart glasses were included in the subsidy range for the first time this year, achieving sales of 7.197 million yuan [1] Group 4: Broader Economic Impact - The consumption upgrade policy has positively influenced offline retail development and has a strong driving effect on cross-scenario consumption, including leisure, transportation, and specialty dining [1]