百事集团品牌主张发布中文版

Core Viewpoint - PepsiCo has launched a new Chinese brand proposition "食有味 饮开怀" as part of its brand refresh, marking the first major update in 25 years, with a global strategic direction set for the brand [1] Group 1 - The new brand identity and proposition "Food.Drinks.Smiles." will be officially released in October 2025 [1] - The Chinese version of the brand proposition reflects PepsiCo's deep understanding and long-term investment in the Chinese market [1] - The brand refresh emphasizes PepsiCo's shared values across diverse cultures [1]