Amazon rolls out Alexa+ to all U.S. customers, making its AI assistant free for Prime members

Core Insights - Amazon is focusing on enhancing its Prime membership by integrating an AI assistant, which is primarily known for basic tasks like turning on lights and answering trivia questions, aiming to make it a valuable feature alongside benefits like free shipping [1] Group 1 - The AI assistant is expected to become a significant draw for Prime membership, similar to existing benefits [1] - Amazon's strategy indicates a shift towards leveraging AI technology to improve customer experience and engagement [1] - The initiative reflects Amazon's commitment to innovation and maintaining competitiveness in the subscription service market [1]