林清轩创始人孙来春：想做世界前五的化妆品集团真的是吹牛吗？

Core Viewpoint - Lin Qingxuan, a high-end domestic skincare brand, aims to become one of the world's top five cosmetics groups by 2025, reflecting a significant shift in the Chinese beauty market towards domestic brands [2][4][8]. Company Overview - Lin Qingxuan is set to go public on the Hong Kong Stock Exchange on December 31, 2025, marking a significant milestone for the company and its founder, Sun Laichun [2]. - The company has experienced a transformation from a struggling domestic brand to a competitive player in the high-end skincare market, with a focus on quality and consumer engagement [5][11]. Market Dynamics - The Chinese beauty market is projected to exceed 1.1 trillion yuan by 2025, with domestic brands capturing 57.37% of the market share, a notable increase from less than 30% two decades ago [8][9]. - The rise of domestic brands is attributed to improved supply chains, research capabilities, and the emergence of new sales channels, particularly e-commerce and live streaming [7][8]. Strategic Goals - Sun Laichun emphasizes the importance of having ambitious goals, stating that Lin Qingxuan's vision is not just to be another domestic brand but to establish itself as a world-class cosmetics group [4][8]. - The company plans to expand its store presence, invest in research and smart manufacturing, and develop a product matrix focused on key categories such as creams, masks, sunscreens, and toners [12]. Consumer Trends - The current consumer base is characterized by a preference for quality over brand loyalty, with a growing number of consumers willing to choose domestic products that meet their standards [9]. - The market is described as a "blue ocean" for mid-range consumers who value product experience, providing an opportunity for domestic high-end brands to thrive [9]. Organizational Development - Post-IPO, Lin Qingxuan will focus on organizational development and brand aesthetics, recognizing that these elements are crucial for achieving global recognition [11]. - The company has initiated collaborations with cultural institutions to enhance its brand narrative and aesthetic appeal [11]. Future Outlook - Lin Qingxuan is actively seeking to expand internationally, with plans to open stores in Southeast Asia, emphasizing brand presence rather than just supply chain expansion [12]. - The founder's philosophy centers on continuous improvement and resilience, viewing challenges as opportunities for growth [12][14].