冷资源”化为“热动能
Ren Min Ri Bao·2026-02-04 19:20

Core Insights - The ice and snow tourism in the Altay region of Xinjiang is experiencing a significant increase in popularity, with innovative activities and events attracting more visitors [2][3][4] Group 1: Tourism Growth - During the New Year holiday, the Altay region received 373,600 domestic tourists, marking a 10.40% increase year-on-year, and generated tourism revenue of 334 million yuan, up 11.66% [2] - For the 2024-2025 snow season, Altay is expected to welcome over 16 million visitors, representing a 26.53% year-on-year growth [3] Group 2: Infrastructure and Services - Altay is enhancing its tourism infrastructure by increasing direct flights from major cities like Beijing, Shanghai, Guangzhou, and Xi'an, and introducing services for quick transportation of skiing equipment [3] - The region has developed a comprehensive ice and snow industry layout, including 9 ski resorts, 3 ice skating rinks, and 4 cross-country skiing experience areas, totaling 232 ski trails with a combined length of 248 kilometers [4] Group 3: Economic Impact - The ice and snow industry in Altay has transformed from "cold resources" to a "hot economy," creating over 50,000 jobs in 2024 through various roles in ski instruction, hospitality, and cultural performances [4] - The local government aims to develop an internationally influential ice and snow economic cluster, transitioning from resource advantages to a combination of industry and brand advantages [4]