Can NIKE Reignite Growth Amid Ongoing Wholesale Reset Pressures?

Key Takeaways NIKE is resetting its wholesale and marketplace strategy after years of prioritizing DTC expansion.NKE is tightening distribution, elevating assortments and aligning product drops with key partners.NIKE sees early North America progress, while EMEA and Greater China face a more complex reset.NIKE Inc. (NKE) is at a pivotal juncture as it works through a broad reset of its wholesale and marketplace strategy. After years of prioritizing direct-to-consumer expansion, the company is recalibrating ...