Eli Lilly's GLP-1 growth is only getting started as Novo Nordisk braces for a decline in 2026

In this articleLLYThe Eli Lilly and Novo Nordisk logos.Mike Blake | Tom Little | ReutersIt's a tale of two drugmakers in the red-hot obesity drug market. Both Novo Nordisk and Eli Lilly are grappling with lower prices in the U.S., but their 2026 outlooks are diverging sharply: While Novo is bracing for a sales decline, Lilly sees revenue jumping again thanks to its blockbuster medicines. The split in guidance – despite similar headwinds – underscores the strength of Lilly's position in the obesity and diabe ...