歌力思董事长夏国新： 全链路布局AI应用 重塑高端时装行业增长曲线

Core Viewpoint - The core viewpoint of the articles is that AI is not merely a tool for efficiency but a strategic core for future growth in the high-end fashion industry, as articulated by the chairman of the leading domestic high-end fashion brand, Geli Si [1][2]. Group 1: AI Strategy and Implementation - Geli Si has established an AI leadership team to promote the deep integration of AI across the entire value chain, including design, supply chain, product management, and brand operations [1][4]. - The company views AI as a key driver for future growth, with a belief that those who do not embrace AI will be outpaced by those who do [2][4]. - Significant resources have been allocated to AI research and data team development, emphasizing the importance of AI application across all levels of the organization [3][4]. Group 2: Full-Chain Layout - Geli Si has opted for a full-chain approach to AI application, recognizing that AI's value is maximized when combined with the company's accumulated data [4]. - The company has implemented KPI assessments for department heads to ensure accountability in AI usage, promoting a culture of AI integration [4][6]. Group 3: AI Applications in Design and Supply Chain - In design, Geli Si utilizes AI models to analyze best-selling styles, creating a design intelligence that aligns with brand DNA and consumer preferences, thus streamlining the design process [5][7]. - The self-developed "Flash Chain Hero" AI system automates the calculation and assembly of materials, significantly enhancing responsiveness in the supply chain [5][6]. Group 4: Marketing and Operations Enhancements - AI technology is employed to create product lookbooks and promotional materials, improving efficiency and reducing costs in marketing [6]. - The company has introduced AI-driven sales training tools to enhance staff understanding of product features, benefits, and advantages [6][7]. Group 5: Maintaining Core Competitiveness - Geli Si emphasizes the importance of integrating AI with human creativity to enhance, rather than diminish, the brand's creative capabilities [7]. - The company believes that AI will not replace the core values of high-end fashion brands but will redefine efficiency, experience, and innovation boundaries [7][8]. Group 6: Future Directions - Looking ahead, Geli Si plans to further enhance AI applications in design, product management, and customer relationship management to achieve efficiency and innovation in a competitive market [8].