“线下逛集+云端寻礼”！南京花式玩转新春文旅消费

Group 1 - The event "Water Rhythm Jiangsu, Jinling Gift Arrival" was launched in Nanjing, marking the beginning of a 30-day cultural tourism consumption festival during the Year of the Horse, aimed at enhancing consumer experience through online and offline integration [1][8] - The event is guided by the Nanjing Municipal Bureau of Culture and Tourism and organized by the Nanjing Tourism Commodity and Equipment Association, featuring local cultural tourism products and connecting various brand stores across the city [1][3] - Participating brands include Nanjing Yunjin Research Institute and Jinling Gold Foil, offering unique products such as the "Dragon Soaring and Horse Galloping" themed Yunjin works and "Immediate Wishes" gold foil Spring Festival couplets, blending traditional craftsmanship with modern consumer appeal [3][5] Group 2 - The event features themed markets such as the Taojiaxiang Cultural and Creative Market, Creative Fair, and New Year Temple Fair, creating diverse consumption scenarios that combine cultural displays, creative products, and local delicacies [5][8] - The initiative aims to promote the creative transformation and innovative development of traditional Chinese culture, with Nanjing's cultural tourism sector actively developing IP creative products and sales platforms [5] - A "Cloud Gift Seeking: All-Area Live Streaming" initiative was introduced to broaden consumer reach, encouraging stores to host live streams to showcase products and engage with a wider audience [8]