苏州农商银行持续深耕“养老金融”服务

Core Viewpoint - Suzhou Rural Commercial Bank is focusing on "elderly finance" services to help the elderly overcome the "digital divide" and ensure accessible, warm financial services [1][2] Group 1: Financial Education Initiatives - The bank is organizing financial knowledge promotion activities targeting the elderly, especially in light of the increased risk of telecom fraud during the Spring Festival [1] - Staff members are tailoring educational content to the understanding levels of the elderly, using simple language and relatable examples to explain how to prevent telecom fraud, identify illegal fundraising, and protect personal information [1] - Hands-on teaching is provided to help the elderly distinguish between real and fake messages, set secure passwords, and choose legitimate financial channels, effectively enhancing their risk prevention capabilities [1] Group 2: Humanistic Care - The activities emphasize humanistic care, with practical daily necessities prepared for participants, conveying societal respect and care for the elderly [1] - The interactions during these events, including caring greetings and attentive listening, transform financial services into warm interactions, making the elderly feel valued and connected [1] - Many elderly participants expressed that such activities make them feel "not forgotten by the times," enhancing their sense of belonging and security [1]