Alphabet won't talk about the Google-Apple AI deal, even to investors
AppleApple(US:AAPL) TechCrunch·2026-02-04 23:28

Core Insights - Alphabet is currently not ready to discuss the implications of its AI partnership with Apple, indicating a cautious approach towards its core business focused on AI [1] Group 1: Google-Apple Relationship - The partnership between Google and Apple has been beneficial, with Google paying Apple $20 billion to be the default search engine on Apple devices, providing Google access to Apple's 2.5 billion active devices [2] - The latest AI deal with Apple is rumored to cost Apple approximately $1 billion per year, but the immediate benefits for Google are less clear compared to its search business [3] Group 2: AI Advertising and Business Model - Google has announced plans to introduce ads in AI Mode for Google Search, with tests placing ads below or integrated into chatbot responses, aiming for a seamless shopping experience [4] - Competitor Anthropic is challenging the ad-supported AI model with a forthcoming Super Bowl ad, raising questions about the long-term viability of Google's and OpenAI's business models [5] Group 3: Earnings Call Insights - During Alphabet's earnings call, the Apple Siri deal received minimal attention, with CEO Sundar Pichai mentioning that Google would be Apple's "preferred cloud provider" and assist in developing next-generation foundation models based on Gemini technology [6]

Alphabet won't talk about the Google-Apple AI deal, even to investors - Reportify