网点互通,品质不减,昊铂埃安 BU 融合全链路服务升级

Core Viewpoint - The integration of the BU between Haobo and Aion aims to address consumer concerns regarding brand confidence and vehicle maintenance convenience, creating a more reliable and accessible service system for electric vehicle users [1][17]. Group 1: Channel Integration and User Experience - The previous single-channel layout of Haobo limited store coverage and user accessibility, which affected brand recognition. The BU integration has upgraded both the purchasing and service networks, enhancing user experience during the peak travel season [3][10]. - Haobo models are now available in numerous Aion stores across the country, significantly expanding user touchpoints for viewing and purchasing vehicles. By January 2026, 254 service points have been integrated, covering 147 cities, with plans to expand to around 1,000 stores [3][10]. - The service network is fully interconnected, allowing Haobo owners to access maintenance services at over a thousand Aion service points, effectively resolving previous maintenance challenges [5][8]. Group 2: Service Quality and Customer Assurance - Haobo owners can now receive maintenance at Aion locations, drastically reducing the time and effort required for service. For example, a customer reported a significant improvement in their maintenance experience, reducing travel time from one hour to just ten minutes [7][8]. - The brand has assured customers that existing service rights and standards will remain unchanged and will continue to be optimized. All Aion service points handling Haobo services have undergone professional training to ensure service quality [7][8][13]. Group 3: Strategic Positioning and Market Performance - The BU integration is not merely a channel overlap but a dual empowerment strategy, leveraging Aion's extensive user base to reach more potential customers while enhancing Haobo's high-end brand value [10][13]. - As of January 2026, the combined BU sales reached 23,591 units, reflecting a 63.9% year-on-year increase, attributed to improved service and user confidence [10][19]. - The integration aligns with the strategic focus of GAC Group, maintaining Haobo's high-end positioning while enhancing resource efficiency and service quality [13][15]. Group 4: Future Product and Service Development - Haobo plans to continue focusing on high-end products, with new models and upgrades in the pipeline. The integration will allow for the application of advanced technologies in Haobo vehicles, ensuring a competitive edge [15][19]. - The service system will retain high-end service standards while incorporating the convenience of Aion's network, enhancing user trust in the brand [15][19].

网点互通,品质不减,昊铂埃安 BU 融合全链路服务升级 - Reportify