冰灯+花灯 延庆“双灯会”打造独有沉浸式体验

Core Insights - The "Double Lantern Festival" in Yanqing District has successfully integrated the Longqing Gorge Ice Lantern Festival and the Yanqing World Horticultural Exposition's flower lanterns, creating a unique immersive experience that combines ice and flower lanterns [2][3] Group 1: Event Overview - The "Double Lantern Festival" has sold over 70,000 tickets, generating revenue of approximately 7.41 million yuan, with the Longqing Gorge Ice Lanterns contributing 4.62 million yuan and the flower lanterns contributing 2.78 million yuan [2] - The festival is a significant winter tourism initiative, featuring a unified IP inspired by the animated film "Havoc in Heaven," providing a differentiated cultural tourism experience [2] Group 2: Economic Impact - The "Double Lantern Festival" has revitalized the local tourism market and has become a key driver for the regional economy, with 1.3 billion yuan in revenue generated from 1.81 million visitors to key attractions since November 2025 [3] - The festival has also positively impacted related industries, enhancing the overall economic landscape of Yanqing District [3] Group 3: Winter Sports Development - Over three winter seasons from 2022 to 2025, Yanqing District has welcomed over 920,000 skiing enthusiasts, generating nearly 300 million yuan in revenue, establishing itself as a popular destination for winter sports in the Beijing-Tianjin-Hebei region [4] - The district has developed a comprehensive "professional venues + public spaces" system to support winter sports, leveraging the legacy of the Winter Olympics [4] Group 4: Policy and Incentives - Yanqing District has implemented the first policy in Beijing promoting the integration of cultural tourism, sports, commerce, and agriculture, which has stimulated market activity and led to a consumption increase of approximately 1.89 billion yuan [5] - The district has been recognized as one of the "Top Ten Ice and Snow Tourism Cities" for seven consecutive years, highlighting its strong ice and snow cultural heritage and quality tourism services [5]