Group 1 - Bilibili has partnered with China Central Television (CCTV) for the 2026 Spring Festival Gala, becoming the exclusive bullet screen video platform for the event [1] - On New Year's Eve, users can watch the live broadcast of the gala on Bilibili and interact through real-time bullet comments, with significant technological investments planned to enhance the experience compared to last year [3] - Bilibili expects to have over 1,000 interest rooms for users to engage with friends and discuss gala content, starting from the eve of the Spring Festival [3] Group 2 - Last year, over 100 million viewers watched the Spring Festival Gala live on Bilibili, with 83% of them being under 30 years old [7] - The co-created program "Spring Red Packet" achieved over 1 billion views, making it the second most viewed gala program overseas and one of the most popular among young audiences [7] - Bilibili's collaboration with CCTV aims to provide a new viewing experience and enrich content offerings, making the gala a cultural feast for more young people [7]
B站再度与总台春晚达成合作,直播春晚将开放真弹幕互动