履职仅约两个月，高鑫零售CEO李卫平失联！转型关键期再遭变数

Core Viewpoint - The unexpected disappearance of Li Weiping, CEO of Gao Xin Retail, poses new uncertainties for the company's ongoing transformation towards community retail amidst a challenging traditional supermarket industry landscape [3][4]. Company Situation - Gao Xin Retail announced on February 4 that the board was unable to contact CEO Li Weiping, who had only joined the company on December 1, 2025, and had been in the role for approximately two months [3][5]. - Li Weiping's disappearance comes at a critical time as Gao Xin Retail is facing significant operational challenges, including a reported net loss of 123 million yuan for the first half of the 2025 fiscal year, compared to a profit of 206 million yuan in the same period the previous year [5]. - The company is currently being managed by Chairman Hua Youneng, with assurances that business operations remain normal and that the annual sales season is progressing smoothly [5][8]. Industry Context - The traditional supermarket industry has been struggling, with Gao Xin Retail's revenue declining by 12.1% year-on-year to 30.502 billion yuan for the first half of the 2025 fiscal year [5]. - The year 2025 has seen a significant reform wave in the supermarket sector, with major players like Yonghui Superstores and Wumart Supermarket adopting new transformation models [7]. - Gao Xin Retail is shifting its strategy towards community retail, aiming to create a retail model that balances experience and efficiency within a three-kilometer radius of customers [7][8]. Transformation Efforts - Gao Xin Retail has introduced a three-year strategic plan focusing on transforming stores into community life centers and eliminating inefficient locations [7]. - The company is also incorporating a "front warehouse" model, which is crucial for rapid delivery of fresh and fast-moving consumer goods, a strategy that Li Weiping was expected to influence significantly due to his prior experience at Hema [8]. - Despite the uncertainties surrounding Li Weiping's disappearance, industry experts believe that the company will continue to find a viable direction for its transformation efforts [8].