中鑫家居：利润过山车、毛利连年跌，“越南产能”能否成为解药？

Core Viewpoint - Zhongxin Home, a leading player in the domestic PVC flooring manufacturing sector, has submitted its listing application to the Hong Kong Stock Exchange, highlighting its international business layout and the potential risks associated with profit volatility and market concentration [1][8]. Group 1: Company Overview - Zhongxin Home specializes in the design, development, production, and sales of PVC flooring products, ranking eighth among Chinese exporters with a market share of approximately 0.61% in the global PVC flooring market [2]. - The company leads in the SPC (Stone Plastic Composite) flooring segment, achieving a market share of 1.02%, establishing itself as a "niche leader" in this high-growth category [2][8]. - The company has a diverse global customer base, particularly in developed markets such as North America and Europe, due to nearly two decades of industry experience [2]. Group 2: Financial Performance - The financial data reveals significant fluctuations in net profit, with a drop from approximately 125 million RMB in 2023 to 52.7 million RMB in 2024, a decline of 57.9%, before recovering to 74.1 million RMB in the first three quarters of 2025 [3][4]. - The gross margin has been on a downward trend, decreasing from 26.0% in 2023 to 22.3% in 2024, and further to 21.3% in the first three quarters of 2025, reflecting cumulative pressure from rising raw material costs and competitive pricing [3][4]. Group 3: Market Strategy - Zhongxin Home has adopted a "China + Vietnam" dual production base strategy to mitigate trade risks and optimize costs, with the Vietnamese facility expected to produce 24.1 million square meters annually [5]. - The company's revenue structure is highly internationalized, with overseas revenue increasing from 96.0% in 2023 to 99.4% in the first three quarters of 2025, heavily reliant on the U.S. market, which contributed 79.6% of revenue in 2023 [5][6]. Group 4: Customer Concentration Risks - The company faces significant risks due to high customer concentration, with revenue from the top five customers accounting for 80.5% in 2023, and its largest customer, MSI, contributing 63.3% of total revenue in the same year [7]. - The management acknowledges the need to diversify its customer base to reduce dependency on a few major clients, a challenging task that requires time and resources [7][8].