Qian Zhan Wang·2026-02-03 13:08Core Insights - The report provides an analysis of the Chinese mobile gaming industry, focusing on distribution models, active channels, and advertising strategies. Distribution Models - The mobile gaming distribution models are categorized into two main types: cooperation (联运) and user acquisition (买量) [1][2]. - Cooperation model involves game developers partnering with platforms to share revenue, while user acquisition model focuses on direct advertising to attract users [2][3]. Active Channels - Major active distribution channels for mobile games include hardware official stores, third-party app stores, super apps, advertising platforms, and niche apps [5]. - VIVO Game Center, TapTap, and Huawei Game Center are identified as the most active channels, each with an activity rate exceeding 14% [6]. User Acquisition Trends - Role-playing games (RPGs) dominate the user acquisition market, with 1,147 products on Android and 178 on iOS, highlighting a strong preference for RPGs among users [8]. - The overall number of mobile game apps launched in 2024 is reported at 20,054, reflecting a 12.35% decline year-on-year, indicating intense competition in the mobile gaming sector [10].