市场监管总局答21记者：点名成都快购、头部主播和外卖补贴战

Core Viewpoint - The rapid development of platform economy has brought convenience to people's lives, but it also faces challenges such as substandard products, counterfeit goods, and irrational competition. The government aims to enhance regulation while promoting development in this sector by 2025 [1]. Group 1: Regulatory Focus - The National Market Supervision Administration (NMSA) is focusing on rectifying prominent issues in platform rules and fees, addressing problems like "only refund," "mandatory shipping insurance," and "lowest price across the network" to protect the rights of small businesses and consumers [2]. - NMSA has launched a series of guidelines and management measures, including the "Network Transaction Platform Rule Supervision Management Measures" and "Guidelines for Compliance of Network Transaction Platform Charging Behavior," to establish a long-term regulatory mechanism [2]. Group 2: Live E-commerce Regulation - A special campaign has been initiated to combat issues in live e-commerce, such as counterfeit products and false marketing, with notable cases being addressed, including violations by Chengdu Kuaigou Technology Co., Ltd. and prominent influencers [2]. - NMSA, in collaboration with the National Internet Information Office, has released the "Live E-commerce Supervision Management Measures" to strengthen ongoing regulation in this area [2]. Group 3: Food Delivery Platform Competition - The NMSA is addressing irrational competition in the food delivery sector, which has seen issues like "mud-slinging" and "subsidy wars," by conducting administrative talks and setting regulatory boundaries for major platforms [3]. - The implementation of the "Basic Requirements for Service Management of Food Delivery Platforms" aims to help platforms optimize management and enhance service quality, promoting win-win development [3]. Group 4: Future Regulatory Directions - Moving forward, the NMSA plans to enhance platform economic regulation by reinforcing platform responsibilities, improving regulatory systems, and accelerating smart capability development [3]. - The administration will utilize various mechanisms to investigate and expose typical cases of online transactions, further standardizing online trading behavior and maintaining fair competition [3].