21特写｜春节消费新三样：国潮非遗AI游，科技过年成主流

Group 1 - The Ministry of Commerce and nine other departments have launched the "2026 'Buy New Year' Special Activity Plan" to boost consumption during the Spring Festival, focusing on various sectors including food, accommodation, transportation, tourism, shopping, and entertainment [1][7] - In Shenzhen, the policy has translated into vibrant consumer scenes, with technology products becoming popular among residents, particularly during the Spring Festival shopping season [1][3] - The "New Year Consumption Activity" in Huaqiangbei has attracted significant foot traffic, with consumers primarily seeking technology gifts such as drones and AI glasses, indicating a shift towards tech-oriented purchases [3][5] Group 2 - Consumer preferences are shifting from traditional shopping to cultural and spiritual enjoyment, with a notable increase in demand for cultural consumption during the Spring Festival, driven by the rise of "Guochao" (national trend) and the popularity of intangible cultural heritage [2] - The average daily foot traffic in Huaqiangbei is around 750,000, with a 10%-15% increase in traffic due to promotional activities, and sales of technology products have risen by approximately 30% compared to regular days [5][6] - The local economy is benefiting from the consumption boom, with related industries such as dining and logistics seeing an 8% increase in revenue [6] Group 3 - Shenzhen's local brands, including Huawei and DJI, are performing well in global markets, enhancing the city's appeal as a consumer destination through innovative technology and unique shopping experiences [6] - The city plans to focus on international consumption, AI consumption, and various cultural events throughout 2026 to enhance its global consumer appeal [7] - Upcoming events, such as the AI toy promotion in Longgang District, will feature over 30 companies and 200 new products, further stimulating consumer interest [8] Group 4 - Traditional cultural activities, such as flower markets, are also gaining popularity, with the upcoming flower market in Futian expected to attract significant attention and participation from both local and external consumers [9][11] - The flower market will feature a variety of themes and activities, including collaborations with major brands, enhancing the festive atmosphere and consumer engagement [11][13] - Non-material cultural heritage activities are becoming increasingly popular, with various malls in Shenzhen hosting events that showcase traditional crafts and foods, providing immersive experiences for consumers [16] Group 5 - The automotive sector is a key driver of consumption, with local initiatives promoting trade-in subsidies and extended financing options to encourage vehicle purchases [16] - Major car manufacturers are offering "7-year low-interest" financing plans, which significantly reduce monthly payment burdens for consumers, thereby increasing purchase intentions [16] - The interconnectedness of the Greater Bay Area is being leveraged for cross-city consumption initiatives, enhancing the convenience of purchasing goods across regions [17] Group 6 - The diverse consumption activities in Shenzhen are revitalizing the local economy, combining technology and tradition to create unique consumer experiences [18] - The emphasis on localized and differentiated IP development is crucial for enhancing consumer engagement and sustaining economic growth [18]