Zhi Tong Cai Jing·2026-02-05 05:53Group 1 - The core viewpoint is that AI and policy are driving the continuous increase in game content supply, with a projected 8% year-on-year growth in China's game sales revenue in 2025, significantly outperforming the retail sales growth of 3.7% [1] - The approval process for game licenses is expected to accelerate due to regulatory changes in 2025, with a monthly increase in the issuance of licenses [1] - The application of AI in the gaming industry is transitioning from B2B to B2C, with major games leveraging AI to enhance user engagement and content creation [2] Group 2 - AI game editors, exemplified by Tencent's "Peace Elite," have surpassed 33 million DAU, indicating a shift from B2B to C2B empowerment in the gaming sector [2] - The rise of user-generated content (UGC) is seen as a crucial phase in the gaming industry, with companies that integrate self-developed AI engines into their platforms likely to gain significant advantages [2] - A price war for new games is anticipated to restart in 2026, but low ARPU (Average Revenue Per User) games are expected to be less affected compared to high ARPU games [3] Group 3 - The revival of PC games is deepening, with an increasing proportion of cross-platform products, as development budgets for mobile games rise significantly [4] - Some leading projects are now exceeding traditional AAA console game budgets, indicating a shift in investment strategies within the industry [4]